[terrym]

Moving from "click to enable technology that usually contains annoying video and sound" to "click to enable video and/or sound" is a better approach, in my opinion. That way if someone wants videos to play, but require permission to play sound, or wants sounds on one site but no videos, they can do that. We move from an all or none solution to something customizable.

Also embedded audio and gifs aren't covered by flash-blockers, though in some cases there isn't much of a difference between that and a video ad. If we have to filter content by type and/or by html tag instead of "wrapper that normally contains type", we'd get better coverage overall.