[jsoc815]

@awake: Let's assume that the story is false and then ask yourself some questions:

What is the story about?; Why was it released?; Is the timing significant?; Who are and will continue to be SM's customers? ...prospects for future customers? ...prospects for current and future earnings?

If you like the answers to those questions (and those are just the ones I could think of in 30 secs), you know what to do.

Cheers!