[captain_perl]

For those who are not familiar with them term "native advertising", it means integrating the ad into the page content in such a way that it doesn't appear to be an ad at first glance.

In other words, using the same style as the adjacent content, and removing any boxes or rules that separate an ad.

It's pretty far down the slope into dishonesty territory w.r.t. separating content from editorial or advertising, and the FTC should investigate and regulate native ads.