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by jonathansampson
2810 days ago
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That is misleading. Brave blocks third-party ads and trackers (which are not only harmful to users, but often make up more than 50% of all data loaded). Brave is testing an optional digital advertising model which operates via local (on the user's device) machine-learning to match ads. If a user opts into this component, they will earn up to 70% of the ad revenue. In the future we will offer publishers (websites) the ability to partner, permitting Brave to display ads on their pages. In this arrangement, publishers will receive 70% of the ad-revenue (far better deal than what most see today), and users will receive 15% for their attention. In either model, the user must first consent to see ads. Sampson
Developer
Brave Software |
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I'm not sure how that post is misleading. And your responses are either evasive or does not contradict what is originally being claimed.
>Brave blocks third-party ads and trackers (which are not only harmful to users, but often make up more than 50% of all data loaded).
Considering "replacing" ads involve removing the original ones, I'm not sure how this this disproves mswift42's post
>Brave is testing an optional digital advertising model which operates via local (on the user's device) machine-learning to match ads. If a user opts into this component, they will earn up to 70% of the ad revenue.
>In the future we will offer publishers (websites) the ability to partner, permitting Brave to display ads on their pages. In this arrangement, publishers will receive 70% of the ad-revenue (far better deal than what most see today), and users will receive 15% for their attention.
There's still 30% and 15% left, respectively in those examples. Is brave taking any % of that? if so, they're making money off of replaced ads.
>In either model, the user must first consent to see ads.
I fail to see how consent is relevant to a post about what Brave's business model is, especially one that's making a statement without any moral judgement.