[orbifold]

All of the auto companies have watched the mobile phone market going from a situation where the companies that build mobile phones (Nokia, LG, Ericsson) etc. had high margins to a situation where almost the entire market has been commodified by Android (Google). They don't want the situation to repeat itself with cars, so they are heavily investing in software and technology development to prevent it.

[dmitriy_ko]

Android didn't commodify phone hardware. There are Android phones in different price ranges, from $1000 ones like Galaxy Note 9 and Pixel to $100 ones.

[jononor]

And the margins on basically all of them are low to very low. Like a typical commodity market.