[amyjess]

Nah, this is no different from what brick-and-mortar retailers have been doing for decades.

Buying private-label items in supermarkets over name brand has been recommendation #1 in personal finance circles for at least as long as I've been alive. Hell, some private label products are better than brand... I'll go out of my way to buy Kroger's private label ice cream and sodas.

And it's not just food. Half the stuff you see in Walmart is private label, including clothing and pharmacy products (and I've found that I actively prefer their private label sleepwear over name brand). And whenever I buy OTC meds at CVS, of course I always take the private-label bottle, which has the same ingredients yet is half the price.

> I've seen this happen in a couple product lines over the year and is one reason we pulled off Amazon

Oh, I see. You have a personal financial stake in spreading FUD against private-label brands because you operate a name-brand business.