[kradroy]

What I'm puzzled by is their need for creating a new font and marketing it. All prior studies finding this improved recall effect used already available fonts in the experiments. I can't find any license for Sans Forgetica, so I assume it is free to use. Maybe exposure/fame for the lab?

[lostatseajoshua]

I reached out to them directly (RMIT) about the license and they responded that is not available for commercial use.

“Sans Forgetica is designed for non-commercial use only. It is bound by a creative commons, non-commercial, attributed (CCBYNC) license.”