[tannhaeuser]

> arguing from a moral perspective isn't legitimate

Not the one you're responding to, but to say his/her reasoning isn't "legitimate" is a bit rich when the GP (me) was about ethics. I'm with you on Google/Fb getting all the ad spent, but I don't think another middleman and wannabe monopoly such as Patreon is going to solve it. I might be in the minority here, but I think its fair publishers get their clicks for their content-based, non-tracking ads; we need to drive tracking, targeting and other third-party crap out of the web under privacy regulations, though, because that's what breaks the feedback of ad spend to publishers/creators (apart from causing the general race-to-the-bottom trend).

[user812]

"Not the one you're responding to, but to say his/her reasoning isn't "legitimate" is a bit rich when the GP (me) was about ethics."

I agree, I overlooked that.