[w0mbat]

> The only square consumer oriented cameras

> I can think of are twin-lens reflex cameras

> like the Rolleiflex, which are delightful

> but somewhat uncommon.

The Kodak Brownie, a cheap consumer camera that sold in the millions, was a 120 camera that shot square pictures, same format as a Hasselblad or a Rolleiflex. The original Box Brownie came out in 1900 and was the most popular camera in the world for years going through various models up to the 1960s. That's how long the 120 square format was a popular consumer format.

[gchpaco]

The #2 Brownie came out in 1901 and shot 6cm x 9cm, and all of the surviving Brownies I've seen shot rectangular formats. There was the Brownie 127 which shot square, but I only learned of its existence just now; have never seen one in the wild, probably because finding 127 film is functionally impossible.

[Finnucane]

once a year Ilford produces a limited run of 127 bulk rolls (and other odd sizes). I’ve got a 127 Spartus I wanted to get some for, but figured i’d Never use the whole spool.