[vaksel]

angry birds shows the importance of branding.

essentially it's a crash the castle type of game which are a dime a dozen...but by branding themselves they managed to get the success they've got

[pretz]

And by creating an incredibly polished, good-looking, easy to use, accessible game. Every part of Angry Birds was clearly tested and iterated on until it was perfect.

Half Life 2 is just another first person shooter, they're a dime a dozen. Doesn't mean it was easy to make.