[yitosda]

Calling it "minimum wage" seems like a marketing gimmick. I believe Amazon finds themselves needing to raise wages because the other large employers are as well.

In other words, the unemployment level has finally dropped far enough that employees start to feel the benefits of competition. This is good news for lots of people, but not really a paradigm shift.. ?

[tvmalsv]

And, from what I've read, Amazon is supporting legislation of a higher minimum wage. Which, seems to me, would be more of a burden on their competitors than themselves, thus giving Amazon a competitive advantage.

[AjithAntony]

Just like when they lost the sales tax battle. They flipped their position to lobby for sales tax for everyone.