[AndresToro]

I don't understand the logic that Amazon is doing this for greed or their shareholders. Amazon is the leading company, the number one cost in a business is labor period, they don't have to be early adopters they can be last one in, their business models have nothing to do with service members interacting extensively with customers. So there is no benefit for first one in profile margin sense, they are making less money today then they were yesterday and will continue to do so, from a business standpoint they are working at a disadvantage against any competitors right now.

If they are doing it to look good that means they are doing because they value looking good in terms of ethics, if that is true then they are essentially acting in the right. They could have easily went to $9 or $10 to avoid government penalties.