[a008t]

So then, one can advocate against the use of social media in general or Facebook in particular, (ironically) run targeted ads on these platforms to educate the users, etc.

In truth, I think social media as we know it is on the way out anyway. The new generation will rebel against it, and might go back to writing hand-written letters to each other for all I know. I feel like giving these companies all this attention and treating them as "the new utilities" that are forever to stay here and must be regulated also psychologically cements their position as such.