[CM30]

The big challenge here isn't the tech side, it's getting the games that people want to play. Many, many companies fail to compete with the likes of Steam for instance because they can't attract enough interest from developers and publishers, meaning their libraries are lacking.

Google partnering with Ubisoft is promising here, but the question will be whether they could get the likes of Activision, EA, Square Enix, Capcom, Konami, Take Two, etc to work with this service as well. If they can't, they'll end up with the streaming equivalent of Origin or what not, while whoever does get everyone on board will take the market.