| Somehow, I feel like the old, unregulated internet was better. I wonder if that is just nostalgia or there is something to it. With an unregulated internet, any internet user has to take care of their own privacy and anonymity. Barriers for entry for new websites and services are very low. Data breaches and abuses of data can lead to users being concerned about giving their data to tech monopolies, which can enable competition. Regulations like GDPR arguably make users complacent and lowers their guard, as well as strengthens the tech monopolies by adding to their moats. Would Facebook have been able to displace Myspace in the current environment? Or Google displace Yahoo? The internet was doing fine for decades with minimal involvement from governments - why change things? |
The earliest years of commercialisation were pretty good too - hundreds of small sites, all trying really hard, but all with terrible site design. :) The worst that adtech could yet come up with was an ugly animated gif and a little flash - which was super easy to block.
"Regulations like GDPR arguably make users complacent and lowers their guard"
What guard? How does a non IT expert envisage the ways that harvested data impacts their lives? Or the countless ways it can be connected up with other sources until it becomes pervasive? How are they meant to know that the news article they read has 15 different trackers on it along with the ads, or the reason some creepy retargeting ad turns up later in the day as though it knew what they were thinking?
Sometimes I wonder if _I_ know enough to take care adequately, and I've been online since before the www.
Now add the dark patterns and misinformation to completely misrepresent what most of these sites are doing with that data. Some of the big names excel at this.
"why change things?"
Facebook, Google, Microsoft and a hundred others got so greedy about data and tracking that the overreach was impossible to ignore. If GDPR wasn't already in progress, Cambridge Analytica and similar stories would have ensured it would get a reaction soon. Probably a worse reaction.