I can see two questions. Let me start with books I can recommend:
(1) Traction: A Startup Guide to Getting Customers — Weinberg, Gabriel
(2) Scaling Up: How a Few Companies Make It...and Why the Rest Don't — Harnish, Verne
(3) The Lean Startup — Ries, Eric
(4) 100 Days of Growth - Sujan Patel & Rob Wormley
(5) Delivering Happiness: A Path to Profits, Passion, and Purpose - Tony Hsieh
(1) Traction: A Startup Guide to Getting Customers — Weinberg, Gabriel (2) Scaling Up: How a Few Companies Make It...and Why the Rest Don't — Harnish, Verne (3) The Lean Startup — Ries, Eric (4) 100 Days of Growth - Sujan Patel & Rob Wormley (5) Delivering Happiness: A Path to Profits, Passion, and Purpose - Tony Hsieh