[jellicle]

It would be good to have a set of demo applications that do something that can't be done by competitors.

I read the website and I don't really get it. If I give an app read access to my data, they've got a copy. Maybe they don't have the canonical copy, the original, but they've certainly got A copy. How do I have control?

As far as I can tell you've reinvented Facebook with a better API. Why wouldn't someone just embrace and extend to take control? "Oh yes, we made some changes to our PODs so you won't get full functionality with other people's PODs. You can just move your data to our company with a click of a button, CLICK HERE, and everything will work great! Also, we no longer support exports of data, sorry. But we'll take really good care of your data, we promise!"

Maybe I'm dumb and I just don't get it, that's certainly possible. But maybe you're not doing a good job of explaining it.