[Consultant32452]

I have a browser plugin that informs me if Amazon products are cheaper elsewhere and will apply coupon codes for me. So at least in my specific case a retailer might lure me away from Amazon and to their site for a particular sale.

[techlover14159]

Does Amazon make sellers price item lower or equal to their own store fronts? This might mean that small brand owners or white labelers might not be able to offer same item on their own store front for price they offer on Amazon.

[mrhappyunhappy]

Some amazon affiliate must be making nice commissions on that plugin!

[Consultant32452]

They are likely an affiliate for every site they recommend. My default for online shopping has been Amazon for a while, but I'm more and more frequently being pulled to Walmart and other sites. Tools like this plugin are a big reason for that.