[pasbesoin]

Facebook is positioning itself to be a -- the -- private source of a "social score", somewhat akin to what the Chinese government is doing.

As that comes into place and use, how many companies are going to be basing their pricing -- their entire product offers, in light of the availability of this information, this "score" (and all the categorization behind it) -- upon it?

Bingo. Critical infrastructure. (Like it or not, for some of us.)