[paradite]

Actually there is Wechat's subscription accounts, which is for the more in-depth analysis and long posts. So it's more of a market segmentation strategy I would say.

Sort of similar to how Instagram and New Yorker work in US. You can use/read either of them, or both.

I would like to write something on Wechat subscription accounts soon, which like douyin so few people outside the Chinese circle knows.

Edit: Instagram is a better example than Snapchat.

[kev6168]

I agree, though Instagram is images based with plenty of sources for good contents (photos created by shopping web site, the makers of those products, etc.), but videos are not as plentyful.