[j45]

In this context, unknown could be pretty easily with calling someone a nobody.

A nobody, compared to who? A status quo? Innovation is about outliers getting things done.

Whereas a success like this would normally be celebrated to the moon and back. Why not here? Is this individual's success outside a self-congratulatory echo-chamber?

With media it's worth asking questions about the use of words, because they wordsmith for a living.