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by fabricexpert
2826 days ago
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Walmart only pays if they make a sale, so long as the commission isn't greater than their margin it's just a customer acquisition / marketing cost that drives sales if they have it and takes them away if they don't. This is like saying "Most people who watched the TV ad didn't buy anything, how is Walmart winning?" The age old saying is that you know half of your marketing budget is wasted, you just don't know which half. It still applies now even if you can track users. |
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if i turn up at the till with coupon clipped from the tv guide, then putting coupons in the tv guide is a viable channel to reach me
if i turn up with a cookie from whichever SEO happened this week to be on top for "gardening gloves", but there is no legal coupon just a cookie, then what has walmart learned? that google is a channel ? it's too big to be useful