Google were not "evil" for a long time after this. They really were a force for good in the world for a long time. I have never admired a large company so much as I did the Google of the early 2000s. Youthful, gifted, moral, crazily ambitious, constantly doing things I thought impossible…
The "evil" only really crept in once they started to take over all of the world's advertising.
If you think that's when "evil" crept in, you really should think again how "evil" works - or, how would you implement and scale such a business model. Hint: long before they even started taking over the world of ads. The goals were defined at the beginning.
This is a common pattern that companies follow; make a good product now, make money later. Many products become crappy and companies go sour when they turn this corner.
Even from a user’s perspective, if a product is not profitable, it will either disappear or the company will have to do something user-hostile to achieve profitability.
I like simple business models. I give the company money and they give me stuff.
The "evil" only really crept in once they started to take over all of the world's advertising.