[krishanath]

If a frog is put suddenly into boiling water, it will jump out, but if the frog is put in tepid water which is then brought to a boil slowly, it will not perceive the danger and will be cooked to death. So today you don't see a major problem. Even though every single purchase you made in your entire life is being logged in a central database that's out of your control. OK. You are slowly being brought to a boil, and you're not perceiving the danger.

[Aunche]

The legend of the frog being boiled slowly is actually completely false (https://en.wikipedia.org/wiki/Boiling_frog). The frog will simply jump out when it notices that it gets too hot. Likewise, it's pretty easy to see the distinction between Google using information to help people vs. using information for profit.