[bscphil]

Just to back up your (currently downvoted) comment:

"[Brave] browser blocks ads and website trackers. Currently, the company is developing a feature that allows users to opt in to receiving ads sold by Brave Software in place of the blocked ads. Brave intends to pay content publishers 55% of the replaced ad revenue. Brave Software, ad partners, and browser users would each be allocated 15% of the revenue. Users could donate their revenue share to bloggers and other providers of web content through micropayments. The browser claims to improve online privacy by sharing less data with advertising customers, but will target web ads by analyzing users' anonymized browsing history." -- Wikipedia

I consider this ad-replacement scheme extraordinarily scummy. It sounds like the plan is to use protection racket strategies to get the target publishers to buy in.