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by traek 2828 days ago
Brian advocated a particular business model for monetizing WhatsApp:

> For his part, Acton had proposed monetizing WhatsApp through a metered-user model, charging, say, a tenth of a penny after a certain large number of free messages were used up. “You build it once, it runs everywhere in every country,” Acton says. “You don’t need a sophisticated sales force. It’s a very simple business.” [0]

David is saying that Brian, though advocating for this model and against the alternative of monetizing data, didn't put in any effort to demonstrate this model was workable:

> During this time, it became pretty clear that while advocating for business messaging, and being given the opportunity to build and deliver on that promise, Brian actively slow-played the execution, and never truly went for it. In my view, if you’re passionate about a certain path — in this case, letting businesses message people and charging for it — and if you have internal questions about it, then work hard to prove that your approach has legs and demonstrate the value. [1]

[0] https://www.forbes.com/sites/parmyolson/2018/09/26/exclusive...

[1] https://www.facebook.com/notes/david-marcus/the-other-side-o...