[frgtpsswrdlame]

>Data collection is not going anywhere, so long as people are willing (even unknowingly) to give up info for a perceived discount.

People are willing in large part because they have no clue what their data is actually worth and/or what pieces of their data are actually out there. Data collection survives because people don't realize they're already paying $5.99 a month (or whatever the real breakeven number is.)

I think it's a pretty good rule of markets that people should know what it is they're exchanging. To that end I should be able to see what these companies gather on me when I use their service.