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The tricky part is that the math works out something along the lines of there being ~200,000,000 domains and there being ~20,000 Google employees. At a simplistic level that works out to 10,000 domains per Google employee. Which means that even if Google stopped doing everything else and everyone at Google spent all their time talking to webmasters, they'd each have to answer 10,000 peoples' questions about rankings, how to make their site, whether they have ranking issues, etc. That's oversimplifying somewhat because there's lots of parked domains, but not too much--you'd be surprised how many people want to talk about their parked domains and why they aren't ranked the way they want. My team is vastly smaller than the number of Google employees, of course. And our first order of business has to be worrying about what users see when they search; talking to webmasters is the secondary priority. The net effect is that we haven't found a way to talk 1:1 with every webmaster, and I'm not sure whether that's possible. The story of webmaster communication for the last few years at Google has been trying to improve scalability of the info. The earliest Google webmaster communicator ("GoogleGuy") answered questions on a webmaster forum. In 2005 I started a blog, which has the advantage of permalinks for posts like http://www.mattcutts.com/blog/seo-mistakes-autogenerated-doo... . We tried doing live webmaster chats, but that would only reach 400-500 webmasters at a time. The most scalable thing I've found so far is making videos. Here's a video that came out last month about the dangers of autogenerating pages for example: http://www.youtube.com/watch?v=A8bgpWtVHo4 . We're at almost 300 videos now, and we're getting closer to 3M total views on our webmaster video channel. The hope is that this additional guidance helps people self-identify what can cause issues to avoid or to correct them without needing to talk to Google. The other big tool that has been helpful is http://google.com/webmasters/ . That provides tools to identify the common errors/mistakes that webmasters make (crawl errors, 404 pages, canonicalization, robots.txt issues, identifying hacked sites using the "Fetch as Googlebot" feature, etc.). That helps with many of the straightforward issues, but of course it doesn't solve the issue with "sheer number of webmasters who have ranking questions vs. number of Googlers." If anyone has suggestions on how to tackle communication with webmasters in a more scalable way, I'd appreciate feedback on how to do better on that. |
I understand the argument behind keeping it a black box, but it doesn't need to be as much of a blackhole. For example, in this case the following could have happened:
1) Site triggers some alarm for violating something.
2) Just those site(s) get strongly penalized.
3) Automatic emails go out in the message centers of Google Webmaster tools, analytics, adsense, and Gmail -- wherever the sites show up registered. In my case, it would have been all of the above.
4) The messages indicate the nature of the violation, that there is a penalty in effect.
5) There is a link to click on if you think you've corrected the errors.
6) If you click it, it auto-checks your site in y days and sends you another message that it passed or not.
7) If not corrected, it stays penalized or there are a series of penalties until full blacklisting.
That's all automated, i.e. scalable. I understand there are some tricky bits about how much to reveal about why things were penalized and what not, but I think those could be worked around usefully.