[pluma]

%s/sell/monetise/g

You know what they meant. Google is milking users for all data they can derive from their activity and creating value from that. It's not so much the use of the data that's the problem as the lengths they go to to create that data.

I recall someone from one of the major tech companies talking about how their users "emit data", implying the data just happens and their role is purely passive with the users practically handing them that data. That's a perverse way of looking at it when you contrast it with e.g. the GDPR's premise that data belongs to the user and companies need (withdrawable) consent to collect and process it.

In the US tech companies don't collect user data, users "emit" it -- even if the only reason the data is "emitted" is because the tech is actively spying on its users' every move.

[tracker1]

That in and of itself is the sole reason Google doesn't bug me as much as some other networks (Facebook comes to mind).

They provide a lot of value, but in the end, I think a lot of their products will eventually use market and mindshare.