[krebby]

It's funny you call out FB for having a bloated product. Early in its history Facebook was the restrained option vs Myspace, Friendster, etc. The fact that you couldn't add custom CSS, sparkly unicorn gifs, and auto playing music was a major differentiator from the other personal homepage / social networks of the early 2000s. In a similar way, Instagram was very restrained compared to the other photo apps of the time. No albums, no video, no stickers.

I think this is a classic case of the Innovator's Dilemma: you start by making something worse than existing products on the market but that completely address the features your customers care about most. Eventually your customers demand more features and you have to turn a profit, so the product gets bloated and the p90 experience suffers.