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by 1290cc 2822 days ago
They traded their company for hundreds of millions of dollars. Good on them for turning a product into something that was so lucrative for FB and a real enjoyment for so many people the world over. I think it can't be understated how Instagram has become a pillar of so many brands and online businesses today.

But in reality their departure is really part of the business of software, the founders sell out, become exceedingly wealthy. After a few years the disillusionment with being part of a corporate machine (and not in control) sets in and they quit to spend time on their burning man floats. Its always been this way and theres nothing wrong with that.

I think many of us would do exactly the same given the option of struggling for a decade to profitability or a $10m+ exit with a comfortable VP level role.

I find it interesting that Instagram would want to include more adverts, as I find myself drawn to brands/interests without the help of annoying ads.

2 comments

At the end of the day, as the article correctly points out:

> Letting Facebook build the business may have made Systrom and Krieger rich and freed them to focus on product, but it made Zuckerberg the true CEO

Instagram's decision to include advertisements is best understood from Zuckerberg/Facebook's view. Even if the local view is that IG adverts are negative, they are likely accretive from the perspective of the entire Facebook enterprise.

Timing; Law signed to penelize social sites that facilitate sex trafficking. Instagram founders step down https://www.reuters.com/article/us-facebook-instagram-execut... and more CEOs will follow..