[opportune]

I think some of these businessy folk see real-world examples of boring enterprise-y companies that most developers aren't passionate about as proof that it really is about sales. And I also think that's how you end up with completely tone deaf business-folk based startups like Juicero.

The incumbent/legacy/first mover advantage is the one thing in tech that allows you to overcome better competition. Yes, as a mature company with a large integrated software suite, sales are extremely important. This does not apply to early stage companies.