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by SmellyGeekBoy 2820 days ago
Instagram was huge even before Facebook took over. It has gone from strength to strength in the 6 years since but I'm pretty sure that would've been the case without Facebook's involvement (see also: Twitter and Snapchat).

You seem to be doing the founders and the team behind Instagram a huge disservice here by accusing them of not being willing to put in the work and riding on Facebook's coattails.

3 comments

They definitely did a huge amount of work. But did they have a business model before they sold? I don't know, but the author states that they didn't.

I don't think it is a disservice to say that being acquired and integrated into a larger company means you don't have to focus as much on the business schlep. I think that is the truth.

His comment is merely a summary of the article.
Just as a thought experiment, do you think without FB the Instagram team would have copied and integrated their version of Snapchat stories to hold the (at the time) rapidly growing Snapchat threat to their business?