[deltron3030]

They're getting into sports for VR, buying licenses, streaming rights and stuff. Most european soccer clubs are already primarly interacting with their fans through FB. FB might attack Sky sports and similar, and instead promote the idea of the self marketing of clubs and their streaming rights. Right now, in many countries there's still a "middle man" or body that handles the streaming license stuff for entire leagues.

Once clubs realize that they could fill virtual stadiums or sell virtual tickets, this may change. They may even switch to free tickets in the real world to better the stadium atmosphere and fill their virtual stadiums that won't have a capacity cap..