[lacker]

Instagram often seemed to have its own way of doing things and its own aesthetic within Facebook, one that the founders championed. Recently, however, the winning strategy for Instagram seems to be copying features from Snapchat, and abandoning the style that got it to its first 100 million users. I can imagine that being frustrating.

[kookiekrak]

Instagram hasn't copied from Snapchat in a very long time. Have you used Snapchat recently? The UX is completely different and awful now.

Instagram is innovating with new features like Video Calling and Live Video that Snapchat lacks.

[untog]

Instagram Stories felt like a very obvious copy of Snapchat, and it wasn't that long ago.

[Puer]

They may have initially copied Snapchat, but they've built on the feature and made it much more engaging to use than the original.

[what_ever]

Video calling and live video is innovation now?

[cheeze]

I can't say that I or anyone I know has ever thought "I wish I could do video calling" on IG

[Apocryphon]

Maybe they’ll add a p2p payments system too!

[wzsddtc]

Snapchat had video calling for a long time and live video is straight from Music.ly and Twitter.

[traek]

Snapchat has had video calling for a lot longer than IG.