[TeMPOraL]

No, the point is that dishonest marketing distorts the market. The companies use human labour to deliver useful services, but falsely advertise as AI-driven to capitalize on the novelty factor. This makes life more difficult for both companies delivering the same service, but advertising honestly, and for companies actually trying to deliver the product by means of AI. The result is that money flows to dishonest people, instead of honest people and/or people actually trying to push technology forward.