[dazmax]

This shortcut could be seen as scraping the website, since it's just pulling out one image

[JimA]

Scraping = save a local copy of the image Linking = point to source image

If they are referring to jguitar.com each time then this is linking.

[ryandrake]

I had an app in the AppStore for years that scraped Vonage’s web site and neither them nor Apple seemed to care. There is nothing innately immoral about downloading a web page and parsing it in ways the web site operator did not consider.