[intended]

This is the true of all problems with humanity.

>think before sharing

>recycle

>wear seat belts

>be considerate

>stretch

>drink water regularly

>brush regularly

None of this scales, and none of it will ever scale, because humanity is designed to not follow that.

Human beings are an aggregate of all sorts of behavior, ranging from complimentary to those in active pursuit of mutual annihilation.

Any system/solution which expects uniformity in behavior or choice, is dead on arrival.

Unfortunately that leaves solutions that target biology and neural processing/heuristics.

Our businesses and science is actively about hacking brains and influencing choices.