It's a memorable 5 digit .com with no purposeful typos or other trickery, and it also gets people talking (like this thread right now). I think it's perfect.
Yeah, though "Wii" sounds like urination, "iPad" sounds like a sanitary product, not even to mention "Virgin".. and, well, no one cares about those anymore :-)
Well, when I read the name "Vapid" and then "for people who create websites for other people" it really did bring to mind certain projects from the past. The kind of projects where you don't want the bulk of an enterprise-ready CMS getting in the way of a fast exit :-)
Depends - it's defined as "offering nothing challenging". Creating content for others to read online has become as essential as being able to write with pen on paper. So in a sense, a CMS that isn't challenging for the average Joe is indeed better off being 'vapid'
The Oxford definition is a bit more specific: "offering nothing that is stimulating or challenging; bland". It doesn't really mean effortless or intuitive, more like the simple in simpleton. (The origin is apparently from vapour and was used to describe stale wine. [1])
Vapid, to me, is like an agressive ignorance or boredom. Someone uninteresting and yet proud of their 'basic-ness'. Someone concerned with the valueless superficial representation over the real article.