[MrEldritch]

Yeah, I don't think anyone believes that IPNS is good enough as a naming solution. Regarding the blockchain-like thing, I remember seeing something called NameCoin that sounded pretty similar to what you're talking about, and offered the ability to securely assign a human-readable namespace to stuff like Tor hidden services or IPFS hashes.

[kolinko]

There is also Ethereum Name System, which works quite nicely:

https://ens.domains/

If I'm not mistaken there were already some attempts to connect it to a TLD hierarchy.