[asabjorn]

False equivalence definition: "A common way for this fallacy to be perpetuated is one shared trait between two subjects is assumed to show equivalence, especially in order of magnitude, when equivalence is not necessarily the logical result." - https://en.wikipedia.org/wiki/False_equivalence

It is hard to see the equivalence between a traditional media company such as Sinclair that produce content for distribution and a social platform for individuals to share their thoughts such as Facebook.

When we are talking about potential effects on personal communication it does not make sense to compare the magnitude between a traditional mass media platform product and a social media platform, because the latter focus is entirely on personal communication and the former is a mass media company.