[vassilyk]

I think everyone starts like that.

Then, clients that help keeping lights on start asking for this and that.

And suddenly you end up providing a service with user level insights, cross-device tracking and advanced behavioral segments powered by ML because why not.

GA was simple, before.

[harianus]

Good thing that you mention this. I get a lot of requests of users that ask for adding support for custom events. I'm very strict in what I allow. If it could be named tracking, I say no. Custom events could allow tracking (if people use it like that or not), I will say no to those requests.

[eps]

GA was also self-hosted (!), back when it was Urchin.