[sebleon]

There's a few reasonable reasons why FB should allow gender-specific job ad campaigns:

- Employers will likely see better ROI on their ad-spend by creating separate ad campaigns for every gender, with copy/creatives optimized for the target demo

- Employers may see that FB ads are ineffective for a specific gender, eg. fb ads are good for finding male candidates, while other marketing channels (radio, tv ads, etc) work better for female candidates.

Given these examples, I wouldn't blame Fb for allowing gender-specific ads. The onus should be on the employer to reach out to candidates of all genders throughout their recruiting campaigns, with gender balance when you aggregate efforts across different mediums.