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by lionhearted 5718 days ago
Looks very clean and beautiful.

Feedback on your branding - maybe everyone in your social circle eats bacon and it's cool and loves it, but the name will probably be an emotional level turnoff to vegetarians, Jews who eat kosher, and Muslims who eat halal, or people who otherwise don't eat pork. Something to think about before you really get rolling, because you might potentially have an unnecessarily hard time breaking through to those groups of people.

Disclaimer: I've got kind of a weird diet - I don't eat mammals (chicken, poultry, fish okay - beef, pork, venison, no). The name kind of has a mild yuck factor to me, which I'd get over if the tools were valuable enough, but I'd hesitate at least a half-second to recommend it to, say, my Jewish friends.

6 comments

I have no data so I'll give an anecdote instead. :)

When I finished the first year of my return to University in 2001 I decided to buy myself a domain name as a reward. (Positive reinforcement and all that...)

Due to all the single word domains being long-gone I looked at two word combinations that were still available and--exactly how is lost to the mists of time--ended up with: rancidbacon.com

I decided that it would serve my purposes in the short term but figured eventually I'd have to get a more "professional" domain for supporting my freelance contracting career.

One thing lead to another, I got some contracting gigs from various places and then got involved in Google Maps hacking which lead to the first amusing domain reference.

I got invited to the O'Reilly Where 2.0 conference and got referenced in telephone press conference for the event:

"He runs the rancidbacon web site, where all of this was first documented," <http://conferences.oreillynet.com/pub/w/39/transcript.html&#...;

On meeting fellow map hackers on the trip to the conference the first question I got asked after introducing myself was "Hey, what's the story behind your domain name?".

As a result of that hacking I got more contract development work (and an email from Google but that's a story for another time) and I started to think "Hmmm, maybe I won't have to move to a 'more professional' domain name after all..."

In the end I kept the name because in the circles I moved in, it had good "brand recognition" and I figured the name itself acted as a filter for people who could work with my more laid back style (although I must admit I hadn't considered the cultural issue before now...).

The second amusing story happened a few years later when I ended up being interviewed on a nationwide publicly funded radio show because I was the user of a local startup. Before I went on air the producer said "Hey, look we'd prefer if you didn't mention your domain name on air because some of our listeners might not appreciate it."

Then as soon as I got on air the host introduced me as being from "rancidbacon" and once she was wrapping up the interview finished with "So, what does rancidbacon mean?". In response, I got to spend a minute of nationwide radio telling the story behind the domain. And a recording of the host saying "You're the Rancid Bacon guy!" on air. :) (Although she also said she hoped the name wouldn't come back to haunt me if I ever turned vegan.)

Plus, it gives random people on the internet something to do if time machines ever get invented: "If they ever invent a time machine, I'm going to go back to 1995 and say that sentence to somebody: 'In this case, the enabler is ... Python libraries made available by rancid bacon.'" http://hello.typepad.com/hello/2005/06/the_future_of_o.html

/end anecdote

Re lionhearted's comments:

Sometimes it's hard to discuss topics like this without being judged as PC at best or a Milquetoast at worst. But ultimately this is a business forum and businesses need to market.

Copywriter Joseph Sugarman wrote a book called Advertising Secrets of the Written Word. It's the kind of title you'd expect from a long-copy copywriter, but it's worth reading for his list of 57 points to consider in advertising. Part of marketing is about breaking down walls to acceptance, which is what I really got out of the 57 points. So the last thing you want to do is build a wall to conversion right out of the gate.

In other words, this is my long-winded way of saying that I agree with lionhearted.

I disagree about the branding. It's simple, it's awesome, it's a somewhat of a hacker cliche (in a post-Why The Lucky Stiff world). If anyone is "offended" by this, those are probably not the kind of religious nutjobs you want hanging around on your site anyway. People, stop it with the appeasement and stand for something!

Disclaimer: on a moral level, I can totally understand why you don't eat mammals. That's an awesome personal choice I can sympathize with. However, the name is still great.

Couldn't say it better myself: http://xkcd.com/137/
I agree. I don't think offending people is what's at stake--just turning people off purely based on the name. As a vegan, I'd be offended if someone tried to serve me meat knowing I was vegan. I'm simply put off by a name involving a meat product and far less likely to use it because of the strong mental and moral connotations I have for such words.

It reminds me of a large percentage of screenshots that come from certain Linux projects. Wallpapers and themes often have scantily clad women on them. I can imagine that this would put a lot of folks off from contributing to or using those products.

I'd consider "Tempeh Bacon" as name, but I'm biased, as my partner made a delicious batch of it the other day :)

Thanks for the feedback! We promise to think about the branding!
Maybe you should make it be tofu bacon, and have a "Powered by 100% Soy" as a humorous tagline
I believe that would be a turnoff for just about everyone not turned off by "splendid bacon."
:DD
Hm, I think I just might call my next project Yummy Maggots...
> Hm, I think I just might call my next project Yummy Maggots...

It's okay to offend people if offending people furthers your goals and strategy. Typically though, if the offense is tangential to your product and doesn't polarize people, or get one group really excited, or target your customerbase while turning off other people, then it's a bad idea.

So, "Yummy Maggots" could work for... I don't know, some sort of grossout humor site, or maybe some hybrid survival horror/dark humor game, or something like that. But it probably wouldn't be a good name for bug tracking software, because it'd turn off legitimate potential users without turning on, segmenting, or otherwise intelligently engaging other users.

It's okay to offend people. Just know why exactly you're doing it.

(I know I just gave a serious reply to a sarcastic remark, but I thought it was a good topic to riff on)

Seems like a better name than Splendid Bacon.

Yummy Maggots: "Splat your bugs before they pupate".