I saw an article about how a 21 year old brand logo (Lao Gan Ma 老干妈 chili sauce) became a fashion icon[0] for Chinese Fashion Week and wondered what the Western world would be like if companies didn't rebrand so often. The Lao Gan Ma logo certainly wouldn't have the same cachet if it was a 2 year old logo that looked nothing like the original[1].
Is it possible to make brands (or software) that's just "done?"
Notably the brand is for a chili and condiment company. In that field, recalling nostalgia and your grandma's recipes makes sense. But no one wants to use their grandma's old software
