[rchaud]

> And all that "copy, art, offers, banner ads, ux, reporting, email marketing" hasn't worked that well for Evernote.

But it has worked for companies like say, Airbnb, which in its inception was a glorified Craigslist, but today is the world's biggest "hotel company" by some metrics.

[shady-lady]

Airbnb wouldn't be 1/100th the size it is if it wasn't for crossing the line between their original (public) plan(rent out unused space in your primary residence) vs their current plan (be an unregulated hotel with better returns than the long term rental market can offer)

Much like Uber, skirting & ignoring local regulations pays off handsomely.