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by katzgrau 2831 days ago
Fine tuning a message to an audience segment is something every marketer should do. When I first read the headline, this was the use case that seemed obvious.

Different audience segments may want different things from a job. For example, an increasing number of workplaces are offering paid paternity leave. Maybe that's something you want to specifically mention to men.

1 comments

You mean women are different from men? Really?