[kristianc]

> And all that "copy, art, offers, banner ads, ux, reporting, email marketing" hasn't worked that well for Evernote.

Apparently there's more to marketing than "copy, art, offers, banner ads, ux, reporting, email marketing".

All of these are tactics and don't tell you how you're going to make money or what your product and positioning should look like when your low-end use case is given away for free on 90% of phones (Notes, Google Keep), and the high-end is bundled in at zero-marginal cost with the Office 365 subscription your workplace has (OneNote).

How many companies are competing with Google, Apple and Microsoft?