[alpeb]

> Ask at the onset whether or not people would pay for the product you intend to develop. This is the Willingness-to-Pay talk,” Ramanujam argues. “Frontloading this question is powerful because customers won’t be in the mindset of negotiating price. Instead, they’ll give you objective feedback that you can use to prioritize what you’re building.

Nah. People aren't objective about their purchasing decisions like that. The only way to find about willingness to pay is through actual experimentation.