[hrktb]

I think for people don’t mind paying for things they actualy own.

For instance grand-parents don’t want to pay for instagram but will pay premium to have great pictures printed and framed.

Or pay to have their own domain name.

People pay for Dropbox or Squarespace.

I’d totally see my parents paying for a Synology if someone could install it and maintain it for around 10$/€ a month. Currently they pay for one time install fees + maintenance hours for their windows machine for instance, it’s not a big stretch.

[TarpitCarnivore]

Synology is heavily business focused, but I do feel they're making steps towards competing with the bigger companies by offering smaller scale options. They now have Chat, Drive, and Moments which all do things like Slack, GDrive, and Timehop and with apps. Obviously the main caveat is they're not as refined/full featured.